A Piece of Our Story - Artwork by Lucas Beaufort

If you’ve visited our storefront, you’ve already met this artist. Before 70 Waterloo Street became the home of Parcours Athletics, it belonged to Working Class Store, where French artist Lucas Beaufort painted a now-iconic mural framing the entrance. When we moved into the space, painting over it was never an option. That mural is part of our history now, and it led to a special collaboration with Lucas himself.

Born in Cannes in 1981, Lucas Beaufort is a visionary painter known for his vibrant world inhabited by whimsical, kind-hearted creatures- imaginary characters who guide his artistic choices and reflect his belief in positivity and connection. His signature style brings joy, movement, and mischievous charm to every piece he creates.

This collaboration celebrates the spirit of community, creativity, and the unexpected ways art weaves itself into the identity of a place. Wear a piece of the story that continues to shape Parcours Athletics.